We designed a unique and playful logo featuring a gyro wrap character, adding a fun and welcoming personality to the brand. The typography is bold and modern, ensuring strong visibility in both physical and digital applications. The entire branding is built around a vivid blue color palette, inspired by the iconic hues of Greece, with complementary tones for contrast and dynamism.
Key elements of the visual identity:
We developed a cohesive set of branded packaging materials to ensure Gyro Groove leaves a lasting impression at every customer touchpoint. This includes:
Our approach ensures that every customer interaction with the packaging reinforces the Gyro Groove experience, making it both recognizable and shareable on social media.
To amplify Gyro Groove’s online presence, we designed engaging digital content and out-of-home advertising materials.
Instagram-friendly visuals, including posts featuring the gyro mascot and key brand messages.
Promotional graphics with bold typography and striking imagery of delicious Greek wraps.
Outdoor posters & signage, ensuring strong street visibility and attracting foot traffic.
With a mix of humor, modern aesthetics, and cultural authenticity, this branding brings Greek street food to life in a fresh and unforgettable way.
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